In 1994 the Reggae Business Association was started to create a proactive Reggae industry networking association and evolved into a company that specializes in promotions, publicity and marketing for the Reggae genre.
Publisher, Kaati states, “My background is in magazine publishing, so I produced festival programs for several years and then ultimately, the Reggae Festival Guide magazine with the idea that the “program” should come out before the festival to give the Sponsors, artists and the event itself, more exposure—so why not put all the festivals in one “program.”
What started out as a 16-page booklet in Northern California has grown in to the world’s longest running and largest Reggae magazine. Years ago the corresponding website and E-Guide were added. And then in recent years, the Digital Edition of the magazine plus our iPhone app called Reggae Guide were added completing our media products.
Now almost 20 years later, The Reggae Festival Guide remains supported through advertising and sponsorship. Current magazine, e-Guide, website and iPhone app. advertisers include festivals, record labels, Reggae artists/bands, commercial websites, travel agencies and Caribbean condo rentals, airlines, clothing lines, industry events, other publications, shops, DJs, wholesalers, health foods, hemp industry products, accessories, music industry services, industry awards, recording studios, jewelry, band tours, services, body oils and incense, instruments and drums, booking agents, and more!
The Publisher, Kaati and her longtime friend Wanda Whitaker had been producing festival programs for events and came up with an idea to publish one program for all the festivals they were involved with in California. They took that idea one step further developing the program to be used as a a vehicle to sell tickets and get the information out to fans before the events, and that gave birth to The Reggae Festival Guide magazine in 1995. Kaati and Wanda had to do some fast talking selling advertising in a publication that didn’t exist except in their minds for the first issue!
The first Guide was 12 pages long and only included California festivals. In 1996, The Reggae Festival Guide expanded to 40 pages and included festivals in some of the western states. In 1997, the Guide was up to 60 pages with more festivals than ever. Then in 1998, east coast promoters wanted to be in it and the Guide increased to 72 pages, and circulated 75,000 copies so there were enough to go around.
We are now celebrating our 20th issue in 2014. 100,000 copies are circulated in U.S. and Canada for free, and are available through mail overseas for the price of postage. After 20 years, Reggae Festival Guide has become the primary reference source for fans, as well as the reggae industry worldwide.
Thanks to all our advertisers who helped us get to where we are today, and thanks to our readers who buy tickets to the festivals and enable us to keep forwarding the reggae vibe.
The last half of the Guide is standard, magazine format with half ads and half educational and entertaining editorial.
The Guide is printed on 35-#70. bright, white, recycled newsprint. Newsprint will ensure that advertising is affordable for promoters and other potential advertisers.
The covers are 70-lb. coated, glossy stock and are sold at a premium.
The size is standard 8.5″ X 11″ magazine format. The pages are stitched in.
Our advertisers keep coming back each year, often with larger ads! Why? It’s easy; it’s affordable, and it works!
The Reggae Festival Guide print magazine is free if you pick it up at festivals, music stores, clubs, Rasta boutiques and book stores in your area (check with your local festival promoter).
Or if you would like a copy mailed to you straight from the printer, order today by simply clicking the “Order Guide” via Pay Pal button below, or mail $7 U.S. & Canada/ $12 Overseas. to address below.
Although the Guide is free, cost covers postage, envelope, label and handling.
New Guides are not shipped out until May of each year.
ORDER VIA PAYPAL (U.S. ONLY)
ORDER VIA MAIL (U.S. & ABROAD)
Mail Check or Money Order in the amount of $7.00 ($12 overseas):
RBA Publishing LLC
Reggae Festival Guide
P.O. Box 50635
Reno, NV 89513