New York, NY– The new music video for “Contradiction” by international reggae star Alborosie featuring Chronixx, will exclusively premiere on Alborosie’s YouTube Channel this Friday November 16th at 12:00 PM ET here
An energetic roots reggae track used to highlight issues that are apparent in society today, ” ‘Contradiction’ was ultimately a song born from the time we are living in and speaks to the current everyday life, social and political climate.” says Alborosie on the single. The video ends with a snippet of another popular track off the album “Lie.”
Directed by Dameon Gayle, the socially conscious collaboration expertly conveys contradictory situations while two young boys that resemble Alborosie and Chronixx in their younger years travel through their city witnessing violence and crime committed by unexpected figures. In one scene, a father is seen reprimanding his daughter for wearing provocative clothing and in the next scene he is seen picking up a woman wearing a similar outfit.
“Contradiction” is the third single from the studio album, “Unbreakable: Alborosie Meets the Wailers United,” which was released June 29th of this past summer. Enlisting The Wailers United (former members of Bob Marley and The Wailers with the addition of Aston Barrett Jr.) for instrumental backing, the album upholds the tradition of roots- rock-reggae. The album has amassed over ten million streams worldwide to date.
Alborosie will be performing at Slightly Stoopid’s ‘Closer To The Sun’ Festival November 30th – December 4th in Riviera-Maya, Mexico alongside UB40, Michael Franti, Thievery Corporation, Yellowman and many more.