Morgan Heritage and their collaborator Diamond Platnumz creates YouTube history this week with their new video “Hallelujah.”
The cut was uploaded to YouTube on September 28 and rocked up close to 3.5 million views in less than a week making it the fastest growing views on Youtube for a song from an African artist. “Hallelujah” beat the previous record held by Nigerian born singer WizKid who had one of the biggest songs on the planet last year “One Dance” with Drake.
“The record has been doing well and this is encouraging, considering that we just started promotions,” Mojo Morgan said. “We are expecting big things from this project as we continue expand our brand to break into new markets.” Maliaka Lepine, the reggae band’s publicist, added that the single shows versatility since Morgan Heritage is mostly know for their roots reggae songs.
Heritage new album “Avrakedabra” has been doing well since its released and is currently in it’s 15th week on the Billboard Reggae Chart. the project currently sits at number four on the chart after recently returning to the top ten.