Strategic Partnership between High Times and the Mateel Community Center Grows Iconic Music and Culture Celebration to New Heights
REDWAY, CALIF. – May 23, 2018 – High Times Productions, the event-management team for High Times Media, today announced the release of tickets for this year’s iconic Reggae on the River festival. General Admission, VIP, and camping passes are now on sale via the Reggae on the River website.
Through a strategic partnership announced earlier this year, High Times has joined forces with the Mateel Community Center to elevate this cultural landmark to new heights. Providing both resources and direction, the cannabis icon will implement the best practices it has amassed through it’s years of successful event production to create a world-class experience for Reggae fans and the surrounding community.
“We’re pleased to announce that tickets for the 34th annual Reggae on the River are now on sale,” said Adam Levin, CEO of High Times Media. “This event is a cornerstone of the Northern California community, and High Times could not be more excited to help present this year’s festivities. This year’s show will be bigger and better than ever!”
The festival was birthed in 1984 as a fundraiser for the Mateel Community Center in Redway, and held on land owned by the Arthur family. Originally, it was a one-day musical event to raise money to replace Mateel’s hall, which had been destroyed in a fire. This developing partnership with High Times has provided the center with resources to continue growing and expanding the festivals reach.
“We are beyond pleased that this special alliance will allow our beloved annual gathering to continue unchecked. We look forward to modernizing and expanding the event’s reach, all while staying at its spiritual home and birthplace – this memorable bend in the river known to the reggae massive as ‘French’s Camp.’” said Mateel board treasurer Eryn Snodgrass
High Times has assumed all responsibility for the upcoming festival’s talent lineup, marketing, and monetization efforts. The brand is also providing the Mateel Community Center the expertise it’s grown through its long and successful production history in an effort to ensure the experience is on par with what the industry has come to expect from it’s premiere brand.
High Times produces a series of Cannabis Cup events annually as well as several other lifestyle and music events tied to High Times magazine, the oldest and best-known brand in the business of legalized marijuana. Given their production chops, knowledge of the landscape, and successful history in both events and media, High Times was the perfect partner for the Mateel Community Center. Reggae on the River marks an important step for High Times Production to manage a broader music event not explicitly tied to the legal cannabis industry, Levin said.
About Reggae on the River:
Reggae on the River is an annual music festival in Northern California, nestled along the south fork of the Eel river amongst the redwood trees. 34 years running, this cultural gathering has long been North America’s premier live-reggae concert destination. Originally conceived as a fundraiser for the Mateel Community Center, the event has become known from Jamaica to Humboldt as the place to be on the first weekend in August. Visit us on the web at www.reggaeontheriver.com
About Mateel Community Center:
The Mateel Community Center has fostered the arts in rural Northern California for approximately forty years. Serving as the cultural hub of the Southern Humboldt community, we provide arts, educational, and social service programs, and present a myriad of multicultural musical, theatrical, dance, comedy, film, craft, and rental events- earning our non-profit organization international acclaim.
Located in the town of Redway, CA, the Mateel Community Center hall is a showcase of fine woodworking, craftsmanship, and solar design that first opened in 1988. Owned and operated by the MCC, a 501(c)3 non-profit organization, the Center is well utilized by the entire community and serves as a venue for both commercial and non-profit rentals, as well as in-house Mateel productions.
About High Times:
For more than 40 years, High Times has been the authoritative voice of authentic cannabis culture, leading the fight for legalization and empowering the burgeoning industry’s legal entrepreneurs. High Times content spans digital, social, video and print platforms as well as location-based events highlighted by the Cannabis Cup global franchise and the High Times Business Summit conference series. Visit us at HighTimes.com, and follow @HIGH_TIMES_Mag on Twitter, @hightimesmagazine on Instagram or like us on Facebook at: www.facebook.com/HIGHTIMESMag