In 1994 the Reggae Business Association was started to create a proactive Reggae industry networking association and evolved into a company that specializes in promotions, publicity and marketing for the Reggae genre.
Publisher, Kaati states, “My background is in magazine publishing, so I produced festival programs for several years and then ultimately, the Reggae Festival Guide magazine with the idea that the “program” should come out before the festival to give the Sponsors, artists and the event itself, more exposure—so why not put all the festivals in one “program.”
What started out as a 16-page booklet in Northern California has grown in to the world’s longest running and largest Reggae magazine. Years ago the corresponding website and E-Guide were added.
Now our magazine is completely digital. We are passionate about Reggae and want to deliver our advertiser’s marketing messages to as many fans and industry folks as possible, and we’ve noticed the majority of our readers prefer to receive their reggae content on their electronic devices.
THE REGGAE FESTIVAL GUIDE MAGAZINE IS EXCLUSIVELY IN DIGITAL FORMAT
In 2014, our 20th annual milestone issue marked the last year the Reggae Festival Guide magazine would be offered in print.
Popular trends, economic and environmental impacts dictated this decision, but…
THE GOOD NEWS IS:
The annual DIGITAL VERSION of the Reggae Festival Guide will be better than ever — and more affordable for our advertisers, while remaining FREE to our readers – and more people will be able to read the magazine for free!
BENEFITS TO ADVERTISERS IN DIGITAL MAGAZINE :
Less expensive ad prices
All ads will be in color at no upcharge
Ads may include links to your website, social platforms, point-of-purchase URL, and other marketing initiatives
In-ad video embedding available
Mp3 song file can be added as a link
Option to download PDF version
Option to print and add bookmark pages
Option to share on social networks
Fans from around the world can download and share our webzine from electronic newsstands and popular apps and websites and it will also be marketed to our massive reggae databases.
Thanks for making us industry leaders for over 20 years!
Kaati, Joana, Sean, Goran, Irene and Heather are standing by to help you with your marketing.
The Publisher, Kaati and her longtime friend Wanda Whitaker had been producing festival programs for events and came up with an idea to publish one program for all the festivals they were involved with in California. They took that idea one step further developing the program to be used as a a vehicle to sell tickets and get the information out to fans before the events, and that gave birth to The Reggae Festival Guide magazine in 1995. Kaati and Wanda had to do some fast talking selling advertising in a publication that didn’t exist except in their minds for the first issue!
The first Guide was 12 pages long and only included California festivals. In 1996, The Reggae Festival Guide expanded to 40 pages and included festivals in some of the western states. In 1997, the Guide was up to 60 pages with more festivals than ever. Then in 1998, east coast promoters wanted to be in it and the Guide increased to 72 pages, and circulated 75,000 copies so there were enough to go around.
In 2014, we celebrated our 20th issue and the last year that the magazine would be available in print.
We continue on strong with our Digital Magazine and reach more reggae fans then ever.
Thanks to all our advertisers who helped us get to where we are today, and thanks to our readers who buy tickets to the festivals and enable us to keep forwarding the reggae vibe.