In 1994 the Reggae Business Association was started to create a proactive Reggae industry networking association and evolved into a company that specializes in promotions, publicity and marketing for the Reggae genre.
Publisher, Kaati states, “My background is in magazine publishing, so I produced festival programs for several years and then ultimately, the Reggae Festival Guide magazine with the idea that the “program” should come out before the festival to give the Sponsors, artists and the event itself, more exposure—so why not put all the festivals in one “program.”
What started out as a 16-page booklet in Northern California has grown in to the world’s longest running and largest Reggae magazine. Years ago the corresponding website and E-Guide were added.
Our magazine was in print for 20 years (1995 through 2014), then because of rising costs of printing, paper and shipping, we became digital only for the next five years (2015 through 2019). Because of the Covid-19 pandemic, we did not produce a magazine in 2020 (because of lack of events and poor economy).
Over the years, our company has morphed into a full-service, reggae-specific marketing and publicity company and we boast the largest reggae databases in the world and several media platforms including a top-ranking website and social media pages with a half a million fans.
Thanks for making us industry leaders for almost 30 years!
Kaati, Joana, Goran, Irene and Heather are standing by to help you with your marketing.