Page 44 - Reggae Festival Guide Magazine 2019
P. 44
Even in recent years, VP Records has stayed true
to its mantra – “Miles Ahead in Reggae” – as
the company always looks for opportunities to
expand its reach. In 2008, VP Records acquired
its former competitor, Greensleeves Records
& Publishing, propelling VP into the future as
the leading purveyor of reggae and Caribbean
culture. In 2012, the VP imprint Dub Rockers was
launched as an outlet for non-traditional reggae
artists. VP Records continues to build its global
presence by placing an emphasis on building
contacts and bridges throughout major music
VP Founder Patricia Chin (center) and her sons Randy and Chris Chin markets across the world, with offices in New
(far left, second from the right) celebrate with others at the opening
of the display, “A Reggae Music Journey,” featured at Montego Bay’s York City, Miami, London, Kingston, Tokyo and
Sangster International Airport. Photo courtesy of VP Records
Rio de Janeiro. VP’s international presence has
the careers of monumental artists such as Sean been integral in the blending and development
Paul, Wayne Wonder, Beenie Man, Elephant Man, of genres, both inside and outside Jamaican
Lady Saw, Luciano and Beres Hammond, among reggae and dancehall, advancing the creation of
hundreds of others. diverse music.
The Reggae Trail – New York is the first phase of a VP Records initiative to tell the story of the growth of reggae in key cities around the world.
44 Reggae Festival guide 2019
