|Jamaican production of “clean song” ‘Soy Una Estrella’ grabs one million Spotify views|
Collab with Ed Sheeran, Jah Fabio, Cashan
Director of Contractor Music Group Sean ‘Contractor’ Edwards is upbeat that a major collab, which he produced by drawing on artistes from England, Mexico and Jamaica, has racked up a whopping one million streams on streaming giant Spotify in just one week. Titled Soy Una Esrella ( I am a Star) the song features Ed Sheeran, Jah Fabio and on-the-rise female dancehall act Cashan. Although the production credits sees an all-Jamaican crew, the single was specifically designed to wend its way straight into the burgeoning reggae- and dancehall-influenced Latin market.
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“I conceptualised this song to tap into the Latin market in a big way, and I sought out young Jamaican producer Sasaine Records. He used to work with Popcaan, and I believe in him. I said, ‘Make something young, trendy and Latin,’ and he made the beat right here in Jamaica. The song set a record for best opening day on Spotify out of Jamaica,” the marketer, producer, and entrepreneur boasted.
He pointed out that the song’s succes is owing to the fact that it was considered good enough to get added to major Spotify editorial playlists. He explianed that these are playlists that Spotify makes, and which are difficult to get on. “Spotify has to actually put you on it. It got playlisted on major playlists which have hundreds of thousands of followers and that is what helped to break open the song. So far, the reports say that it is on 5,000 playlists in the top 100 songs; only a few of these are Spotify editorials, but 5,000 is a lot,” he said.
Edwards emphasised that the quality of the production and the fact that the song is clean also played a role in its overall success. “The production coming out of Jamaica is excellent and that also ensures that it goes on special playlists which demand a certain quality. Another reason it gets this much traction is that it is clean. What a lot of Jamaican artistes don’t know is that when you have explicit songs, raw-version songs, it is hard for it to get on playlists because those playlists have kids, and the algorithms automatically block it from reaching to some groups of people,” he explained.
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