Busy Signal :: “Parts of the Puzzle”

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NEW YORK, NY –  Loosely inspired by photographer Nick Knight’s 1995 editorial, and guided by his unsettling quote “The more visible they make me, the more invisible I become”, the visual aesthetics of Busy Signal’s album Parts of the Puzzle, out October 4th, examine the complex interplay of surveillance, artistry and self-exploration.

Nkosi, a St. Lucian born photographer & visual artist, used industrial environments as a stage to manipulate negative-space, creating a minimalist visual dialogue. 

Shooting from a distance was key to conveying the ‘puzzle’ motif; The focus is Busy and his versatility as an artist, which the album embodies. Social media has become a virtual feeding frenzy, manipulated andmass consumed by advertisers and audiences alike; Busy reveals glimpses of his life through music. To get to know him more, the puzzle pieces are hidden within the melodies and lyrics of his songs. The contrasting typography pairs digital brutalism with various juxtaposed logos, block text and tech camouflage, reflecting a cultural obsession with personal branding in the age of the internet.

Savannah Baker & Samantha Rhodes (a powerhouse duo with clients like Rihanna ‘Savage x Fenty’, Stella McCartney, Lana Del Rey, Katy Perry, J Balvin, Jorja Smith, Kali Uchis and Sean Paul) styled the shoot with anti-surveillance inspired tech gear along with color-blocking and bold silhouettes.

Parts of The Puzzle’s photography is strikingly provocative and begs the question: how much of your authentic self must you reveal in the age of intrusion and surveillance in order to connect with your fans?

Photographer: Nkosi (Chance Nkosi Gomez)

Stylists: Savannah Baker + Samantha Rhodes 

Graphic Design + Logo: Ross Palumbo

Additional Layout: Rebecca Lovinsquy

Creative Director: Stephanie Chin


01. Stay So

02. One Way

03. Real Born Gallis

04. Got To Tell You

05. Balloon

06. Everywhere We Go

07. Search No More

08. Therapy

09. Girl Like You

10. Bring Back The Vibes feat. Josey Wales

11. Fat Under

12. Dolla Van

13. 100% feat. Afro B

14. Nuh Weh Nuh Safe feat. Bounty Killer

15. Starr Buxx

16. Jah Know Dawg

17. Smiling Face

Follow Busy Signal

Instagram: https://www.instagram.com/busysignal_turf/ 

Facebook: https://www.facebook.com/OneBusySignal/

Twitter: https://twitter.com/busysignal_turf?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

For press inquiries or an interview with the creative team or Busy Signal, please contact: jennifer.valentin@vprecords.com


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