INTERNATIONAL REGGAE DAY 2025 BUILDS GLOBAL MOMENTUM
30 Countries Join the Movement as Media, Platforms and Fans Prepare to Unite on July 1
Kingston, Jamaica…With the theme “One Love. One Voice. One Day.”, International Reggae Day (IRD) 2025 is striking a powerful chord across continents, rallying fans, creatives and media partners to celebrate Reggae’s global message of unity, truth and cultural pride. On July 1, the world will once again tune in to honor the music and movement born in Jamaica and embraced across the globe.
“Reggae music emerged from the grassroots and became a soundtrack for justice, unity and truth. International Reggae Day is a powerful reminder of what can happen when music becomes movement,” said Andrea Davis, Founder and Producer of IRD. “This year’s theme reflects the strength of collective action – one love, one voice, one day – amplified across cultures, countries and communities.”
GROUNDSWELL
“IRD isn’t just about a single day. It’s a groundswell. We’re seeing communities across the world, from Asia to the Caribbean to Africa showing up and adding their voice,” said Lisa-Ann O’Gilvie, Co-Producer of IRD 2025. “It’s a moment to celebrate Reggae’s global legacy and a call to keep the fire burning.”
THEME
This year’s theme is a timely call to collective action. As tensions rise in many corners of the world, IRD 2025 invites people everywhere to share one love, raise one voice and take part in a 24-hour celebration that transcends borders, genres and generations. Whether through music, media, art, online content or local gatherings, everyone is invited to contribute to the global chorus.
A powerful moment of global unity will take place with the IRD Pull Up at 11:55AM Jamaica time. Reggae lovers across continents—from radio stations and sound systems to digital platforms and DJs—will pause, play and pull up in unison, broadcasting Bob Marley’s “One Love” and Dennis Brown’s “Love & Hate.” This synchronized activation honors the spirit of Reggae, the legacy of two icons and the power of music to uplift and connect us across time zones, languages and borders.
30 CONTRIES
Now in its 31st year, IRD continues to grow in reach and resonance. Over 30 countries have officially signed on as IRD partners, including Argentina, South Africa, France, Brazil, China, Bahamas, Mexico, Indonesia, Zambia, the United Kingdom, Canada, Costa Rica, Panama, Anguilla, India, and Namibia, reflecting the true diversity and cultural connectivity of Reggae music culture.
From Kingston to Cape Town, London to Lima, this year’s Global Media Festival will feature curated programming, artist spotlights, radio takeovers and community-led events that uplift Reggae’s enduring legacy and fresh possibilities. Media houses and event organizers in cities worldwide have confirmed special activations, adding their voice and energy to this global wave.
In Jamaica, signature forums hosted in collaboration with JARIA and Edna Manley College will feature a Music Professionals Only Workshop and a “Roadmap for Reggae’s Future” panel event being live streamed globally. A third special event live and online, in collaboration with Threads of Us , will take place at the Bob Marley Museum, spotlighting the convergence of music and film in grassroots storytelling as part of the Building A Film Come-Unity series.
Popular Kingston culture hubs such as Tuesday Service Live at The Compound and Kingston Night Market will also mark the day with immersive live music experiences. In the UK, the Harlesden Bassline collective will stage events including the Roots Rock Reggae Walk, Voices Around the Reggae Tree, and a panel discussion on The Influence of Reggae Music at Harlesden Library. In Mexico, PullItUp Radio will host a 24-hour Reggae stream along with a showcase of 20 local artists across Guadalajara and Mexico City.
NEW FEATURE
A new feature of this year’s IRD celebration is the introduction of two special global awards that honour the values of Reggae culture through extraordinary leadership and impact. The Winnie Mandela Humanitarian Award, launched in 2024 with the blessing of her family and awarded to the Hon Dr. Mrs Rita Marley at the IRD LunaLite Drone Shone and ceremony in Florida last year, honours individuals whose life’s work exemplifies the principles of love and justice championed by Reggae music. This year, the inaugural Peter Tosh Rebel With A Cause Award, to be presented in partnership with the Peter Tosh Foundation, recognizes bold leadership that inspires transformational change aligned with Reggae’s revolutionary ethos.
Fans are not just observers as they’re a vital part of the movement. Everyone is encouraged to join the #OneDropChallenge, wear their Reggae colors, plant a Reggae tree, post their IRD tribute, or host a local celebration. Whether you’re a DJ, a podcaster, a schoolteacher, or a fan blasting riddims from your corner of the world, you have a role to play on JulyOne.
Visit www.ireggaeday.com to sign up, access official content on JulyOne, and get listed on the global schedule.
Let the world hear your voice.
One Love. One Voice. One Day.
For more information or to schedule interviews:
Tel: +1 876-823-0394 | +1-876-919-3482 |Email: iReggaeday@gmail.com
International Reggae Day Secretariat:
1 Abbeydale Road, Kingston 10, Jamaica
Email: ireggaeday@gmail.com
Website: ireggaeday.com
Andrea M. Davis – Founder, Producer IRD | +1.876.823.0394
Lisa-Ann OGilvie – Co-Producer IRD | +1.876.919.3482
Adrian Allen – Digital Strategist IRD
Jason Salmon – Graphic Design IRD
Ikechukwu Ojuro – Graphic Design IRD
